As a bride to be, there is a long list of things to plan, prepare for a decide on—wedding flowers being one of them. Here is a shortlist of 5 things to do when choosing a wedding florist.
Start Planning Early
As a florist with almost 20 years of wedding flower experience, I can assure you that one of the biggest mistakes brides-to-be make is waiting too long to choose a florist, therefore often missing out on their #1 (and sometimes #2 and #3) choices for florists, obviously not a good start.
Most florists (myself included) will only book a maximum of 2 weddings per week, so depending where you live and the selection of florists in your city, they can book up quickly.
Wedding Florist tip: Begin consulting with florists immediately after booking your venue and choosing your dress. No less than 6 months in advance.
Look For Referrals and Attend Consultations
When the time comes to choose a floral designer for your wedding flowers, start by asking your friends and family if they can recommend someone—a referral is always a good start.
Otherwise, you’ll likely have to jump online and begin doing some research of what’s nearby. Although many floral designers will work with out of town brides, it’s always nice to be within driving distance incase you have to stop by to discuss details or preview product.
Before saying “yes” to a florist, be sure to schedule a consultation and meet them face to face. Getting to know your floral designer, and previewing their shop will help ensure that you’ve made the right decision, and help you focus on other things rather than second guessing your choice.
Wedding Florist tip: Keep an open mind during your consultation. Any florist with more than a few years experience loves flowers more than the average person, and their creativity is often what makes their designs unforgettable. Let them do what they do (with your guidance, of course!)
Prepare a “Look Book”
Communicating your vision to your florist is never as easy as it seems. To ensure that your desires are understood, prepare a “look book” of other wedding flowers and colour palettes that you like. Be sure to explain to your florist just what it is that you like about each one, so that your wants are understood.
Wedding Florist tip: Use Pinterest for collecting ideas and inspiration for both your flowers and colours. Otherwise browse some of the major wedding publications like Wedding, Wedding Flowers, and Brides, and collect visuals that inspire you.
Discuss Finances clearly!
Most wedding florists have pre-determined pricing based on quantity and quality of flowers. Be sure to review their packages, and discuss your budget early on in the consultation so that they don’t get your hopes up with extravagant suggestions that are way out of your budget.
Wedding Florist tip: Research florists prices ahead of time to avoid any awkward moments in the consultation. Florists are passionate people, and their services are priced accordingly.
Discuss the product
Once you’ve decided on a florist for your wedding, and chosen a package that suits you (and your budget), ask to know about the products they’ll be using for your big day. Understanding where a florist gets their flowers from, as well as what flowers are in season and which won’t be will help you set more realistic expectations for the big day, therefore leaving your mind free to focus on the 1000 other things that will undoubtedly arise.
A wedding is a major milestone in a women’s life, and we all dream of that magical day that plays out perfectly, which is why the best advice I can give you is to trust the people that you choose to create your wedding day. Let them do what they do, and alllow yourself to be excited, nervous and elated, all at the same time. Because at the end of the day, all anyone is going to be talking about is how truly happy you looked, and how perfect you and your husband are for each other.
Don’t sweat the small stuff!